Guiding Principles

We demand integrity

We are professional in everything we do and treat people with respect.

We empower our people

We empower our people and expect them to take ownership of a situation and to be accountable for their actions and the results they generate.

We are challenging of ourselves

We set high standards, are demanding of ourselves, are prepared to challenge the norm and have a relentless focus on continual improvement.

We are fair

We consider that fairness and transparency are essential to creating high-trust working relationships with each other, and with our franchisees, partners, suppliers, and customers.

We work as a team

We place a huge amount of importance on teamwork between our colleagues and our franchisees to create a dynamic business. We are inclusive, encourage ideas and innovation, and welcome diversity.