Our Strategy
Our business-building strategy has five levers of growth that are driving the implementation of One Franchise Brands with a focus on enhancing sales, spending smartly and collecting cash.
Franchise Brands is an international, multi-brand franchisor focused on building market-leading businesses primarily via a franchise platform model. We have seven franchise brands in 10 countries across the UK, North America and Europe. The Group has a combined network of nearly 600 franchise partners. We have a clear focus, which is B2B van-based essential reactive and planned services with resilient underlying demand.
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Market-leading franchise brands
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Countries
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Franchise Partners
Internationally diversified Group of market-leading franchise brands, providing resilient services in large fragmented markets, delivering scalable franchisee-led growth under a highly experienced management team.
Our franchise partners are the very backbone of the Group operating successful and sustainable businesses. We support them to grow their businesses so that “as they grow, we grow”.
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System sales +2% 1
2024: £425.6m
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Dividend per share 4%
2024: 2.40p
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Adjusted EBITDA 0% 2
2024: £35.1m
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Adjusted net debt 4
31 Dec 2024: £65.1m
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Pre-tax profit 38%
2024: £9.2m
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Cash conversion
2024: 94%
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Adjusted EPS 5% 3
2024: 8.59p
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Leverage ratio 5
31 Dec 2024: 1.9x
1. 2024 System sales restated to be consistent with 2025 treatment.
2. Adjusted EBITDA is before interest tax, depreciation, amortisation, exchange differences, share-based payment expense & non-recurring items.
3. Adjusted EPS is before amortisation of acquired intangibles, share-based payment expense & non-recurring items.
4. Excludes debt of £9.7m on right-of-use assets.
5. Adjusted net debt at 31.12.2025 of £55.6m, Adjusted EBITDA for FY2025 of £35.2m.
A resilient performance reflecting the essential nature of the majority of the Group’s services, and the benefits of international, sector and service diversification amid challenging macro conditions.
Underlying demand for non-discretionary services combined with sector diversification, service expansion and increase in planned and higher value work enabled Pirtek Europe and Water & Waste Services to marginally increase System sales. Filta International performed strongly and gained good traction with the FiltaMax strategic growth initiative.
The integration of the Group to establish a platform of efficient group-wide systems continues to progress well. The One Franchise Brands strategic initiative is achieving its objectives of broadening and deepening our customer base, increasing sector diversification, and establishing a more efficient overhead structure.
The Group delivered a resilient performance in 2025, as the benefits of some of our One Franchise Brands’ initiatives started to be realised, mitigating challenging macroeconomic conditions in certain European sectors.
Adjusted EBITDA
Leverage ratio
The One Franchise Brands strategic initiative has enabled the Group to develop sales opportunities across its businesses by sharing knowledge and expertise and by generally working more smartly.
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Business customers
System sales of largest customer
System sales of largest franchisee
Our business-building strategy has five levers of growth that are driving the implementation of One Franchise Brands with a focus on enhancing sales, spending smartly and collecting cash.
Expanding and developing our range of services
Widening and deepening our range of services enables us to increase penetration and spend per customer. We have modest shares of large, fragmented markets as illustrated by our Maximum Potential Model.
Developing a Group-wide technology platform
Helps enhance the customer experience, increase sales and drive efficiency and productivity. Opportunities to improve and harmonise processes and work more smartly. Technology and data standardisation creates a platform to deploy AI.
Leveraging shared central services across the Group
Leverage the investment in technology and other central services such as sales & marketing and finance to optimise business effectiveness and efficiency.
Optimising our service delivery through our franchise network
Our objective is to grow our business with a franchise model, so “as they grow, we grow”. The role of DLOs is to accelerate the growth of our franchise businesses and broaden the range of services offered to our customers.
Developing our connected businesses
Develop Group-wide sales opportunities through connecting the Group through our newly-launched CRM. This includes cross selling and upselling. Work smartly by sharing best practice, leverage expertise and relationships.
The Group's robust cash flow generation continues to support deleveraging alongside ongoing investment for growth
Cash conversion
Leverage ratio
We are dedicated to working responsibly and fostering a sustainable future. Our aim is to create economic and social value while protecting the environment. We strive for an inclusive and rewarding workplace for our colleagues and franchise partners, and we seek to positively impact our communities with integrity and transparency.